TaskTide is an innovative desktop application designed to assist students in managing procrastination and writer's block, thereby enhancing their academic performance and overall well-being.
Design Challenge:
How might we help students overcome procrastination and writer's block while effectively managing their academic, professional, and personal responsibilities?
Developed as my Master’s final project at Ulster University, TaskTide integrates several advanced features:
TaskTide serves as a comprehensive solution, empowering students to tackle procrastination, manage stress, and achieve their academic goals effectively.
Nourish is an innovative service design project addressing the critical issue of hunger and malnutrition among the elderly. Developed in collaboration with Big Motive in Belfast, Northern Ireland, this real-life project leverages design thinking to create a meaningful and impactful solution.
The project focuses on a two-fold system:
Key Features and Achievements:
Nourish exemplifies the power of service design in creating sustainable solutions that address complex societal challenges, particularly in the healthcare sector.
EasyNav is an accessibility solution designed to empower elderly individuals (55-70) to navigate mobile devices with confidence. This project bridges the digital divide by addressing challenges like limited digital literacy and unfamiliarity with app interfaces, fostering independence in an increasingly digital world.
Key Features:
Project Focus:
This project aligns with United Nations Sustainable Development Goal (SDG) 4, emphasizing inclusive and equitable education for all. The objective was to address the digital literacy gap for older individuals, ensuring they could access essential services, stay connected with loved ones, and thrive in a rapidly digitizing world.
Design Process:
EasyNav empowers elderly users to confidently interact with digital devices, reducing their dependence on others while fostering a sense of independence and connectivity. Its dual functionality—a simple app for guided navigation and an always-on accessibility tool—provides comprehensive support that enhances usability and inclusivity.
Sew and Save is an innovative mobile application designed to combat the environmental and ethical challenges of fast fashion. This project utilizes design thinking principles to inspire sustainable practices, encouraging users to upcycle their clothing and reduce waste.
How Might We (HMW) Question:
How might we improve sustainability by getting people to look at what they already own instead of buying new?
Key Features:
Sustainability Focus:
Aligned with a circular economy, Sew and Save supports the reuse, repair, and upcycling of textiles to reduce landfill waste and greenhouse gas emissions. By combining technology, education, and creativity, the app empowers users to embrace sustainable fashion and rethink their consumption habits.
User-Centered Design:
Grounded in insights gathered through user research, the app addresses common barriers such as lack of time, knowledge, and resources. Its intuitive interface, actionable recommendations, and community-driven features make sustainable practices accessible and engaging for diverse audiences.
Sew and Save goes beyond functionality to foster a movement, transforming fast fashion into a platform for education, creativity, and environmental action.
Overview:
Mabna ERP, a product of Mabna, is a powerful enterprise resource planning system designed to streamline business operations, financial management, and customer interactions. Initially built with an outdated interface, the system underwent a complete UI/UX transformation to align with modern design standards, improving usability, accessibility, and overall user experience.
Key Improvements & Features:
My Role:
This transformation significantly improved the user experience, efficiency, and scalability of Mabna ERP, making it a future-proof solution for business management.
Overview
MoobiX Salesman, a product of Mabna, is a mobile application designed to streamline the daily operations of sales representatives, helping them efficiently manage orders, track clients, and handle ticketing processes. As part of the MoobiX super app ecosystem, this tool plays a crucial role in ensuring seamless communication between sales teams and distributors.
The Challenge
The original MoobiX Salesman app had an outdated user flow and an inconsistent design system that made it difficult for sales reps to navigate their tasks efficiently. The app also needed new features to support a more dynamic and structured sales process. Additionally, an English version was required, which had to be completely redesigned while maintaining the integrity of the original Persian version.
My Approach & Key Contributions
Impact & Results
✔ Improved sales workflow, making daily tasks more efficient and structured.
✔ A modernized design system, ensuring consistency across the MoobiX ecosystem.
✔ A fully functional English version, broadening the app’s accessibility and usability.
✔ Enhanced order & ticketing process, reducing friction for sales reps.
By refining MoobiX Salesman, I helped create a more intuitive, feature-rich, and visually consistent tool that empowers sales teams to operate with greater efficiency and accuracy.
Overview
MedRep was one of the first medical representative applications in Iran, developed by Mabna to enhance the efficiency and effectiveness of pharmaceutical sales representatives. The app aimed to streamline appointment management, provide instant access to product information, and facilitate data-driven sales strategies, bridging the gap between sales reps and healthcare professionals.
The Challenge
Starting with nothing but a project brief from Mabna's CEO and product owner, Medrep required a complete design process—from conceptualization to execution. The challenge was to build a robust, user-friendly app with minimal initial assets, navigating stakeholder expectations and defining the product’s core functionality through iterative design and development.
My Approach & Key Contributions
Impact & Results
✔ Strategic Market Positioning: Introduced one of the pioneering MedRep solutions in Iran, establishing Mabna as an innovator in the pharmaceutical sales industry.
✔ Stakeholder Satisfaction: Delivered a fully developed app concept, ready for the development phase, which met the needs of both the business and end-users.
✔ Optimized Sales Processes: Empowered MedReps with tools to manage appointments, track sales performance, and access critical information on the go.
By leading the Medrep project from ideation to delivery, I demonstrated my ability to drive end-to-end design projects, manage stakeholder relationships, and create impactful, user-centric solutions in emerging markets.
Overview:
KrooX, a product of Mabna, is a mobile application designed to help businesses assess their customers' financial credibility by providing real-time verification of check validity and creditworthiness. The app streamlines financial risk management for organizations by offering a seamless, integrated experience with Mabna ERP.
Key Features:
My Role:
KrooX successfully enhanced businesses' financial decision-making by providing a reliable and efficient verification system, directly impacting risk assessment strategies.
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